FPS Media PH Launches Full-Color Comic Project for Socialized Housing Awareness

September 29, 2025 – Metro Manila — FPS Media PH has launched a new creative project: an 8-page, full-color comic designed to raise awareness about the Enhanced Community Mortgage Program (ECMP) under the Social Housing Finance Corporation (SHFC). The initiative is aligned with the government’s flagship housing agenda, Pambansang Pabahay para sa Pilipino (4PH), which supports the broader Bagong Pilipinas vision of President Ferdinand Marcos Jr.’s administration.

Printed on A5 glossy 120 gsm paper, the comic will feature vibrant illustrations and accessible storytelling aimed at helping communities understand how they can benefit from the ECMP. Production begins with digital drawings and character sketches, carefully designed to depict key figures such as SHFC President and CEO Federico Laxa and Department of Human Settlements and Urban Development (DHSUD) Secretary Jose Ramon Aliling.

“We believe storytelling is a powerful way to inform and engage,” said an FPS Media PH spokesperson.

“This comic bridges complex policy with everyday experience.”

The initial run includes 1,000 digitally printed copies, which will be distributed to target communities and stakeholders.

This project marks another step in combining creative media with public service to drive awareness and participation in socialized housing efforts nationwide.